The film was directed by Erick C. Salud (in his feature-length directorial debut) and its adapted screenplay was written by Jerry B. Gracio.

The storyline revolves on a casual sexual relationship between two college students, Intoy (Edgar Allan Guzman) and his classmate Jenny (Mercedes Cabral).

He decides to spend all the money on a prostitute, a trans woman hostess, and plenty of beer: all in a futile attempt to forget about Jenny.

[1][2][3][4] Producer Noel Ferrer and screenwriter Jerry Gracio (also a Palanca awardee[5]) approached Atalia and declared their intention to option the rights for his book.

[6] Cinemalaya was initially reluctant to produce the film since the source novel had a nonlinear narrative; this required Gracio to fix the screenplay's timeline.

[6] In a 2011 interview for the Philippine Daily Inquirer, director Erick Salud claimed to have followed the book to the letter, with only a few updated lines by Gracio.

[1][7][12] Prior to principal photography, Edgar Allan Guzman sustained third-degree burns on his right hand after a go-kart racing accident.

[1][17] In his column for the Philippine Daily Inquirer, film director Jose Javier Reyes reported that the film—along with Ang Babae sa Septic Tank—were "favorites" in the 7th Cinemalaya, with 90% attendance in most screenings, becoming "neck-and-neck top-grossing contenders".

[20] Glenn Atanacio of the Philippine Entertainment Portal wrote that the film "will keep your senses alive for weeks, and get you daydreaming about those good ole college days".

[21] The Cinema Evaluation Board gave the film a "B" rating, and praised Guzman and Cabral's performances, as well as director Erick Salud for "capturing well the angst and foibles of post-modern love on our campuses today".

It will be based on Eros S. Atalia's novel It's Not That Complicated: Bakit Hindi pa Sasakupin ng mga Alien ang Daigdig sa 2012 published in May 2012.