After the breakthrough success of their second album, Love, the Cult began working on a follow-up with producer Steve Brown.

According to singer Ian Astbury, the band was dissatisfied with the results of the sessions, stating, "We were in a residential studio in Oxfordshire, packed with booze, unsupervised.

"[9] The Cult travelled to New York with the intention of having Rick Rubin, who was known for producing albums for hip hop artists and thrash metal band Slayer, remix one of the tracks.

[9] According to Astbury, "Rick asked us: 'Do you guys wanna make English pussy music, or do you want to rock?'

Rolling Stone wrote that "despite the hovering shades of Zeppelin, Bon Scott and others, Electric does more than pilfer bygone metal mayhem.

"[16] Trouser Press wrote: "As sensually gratifying as it is cornball retro-moronic, Electric can lay claim to one of history's worst versions of 'Born to Be Wild.

The full Peace album was not released in its entirety until 2000, when it was included as Disc 3 of the Rare Cult boxed set.