Lilly Pulitzer

Lillian Pulitzer Rousseau (November 10, 1931 – April 7, 2013) was an American entrepreneur, fashion designer, and socialite.

Lilly and husband Herbert Pulitzer settled in Palm Beach, Florida, shortly after their marriage.

They owned several Florida orange groves and, with produce from these, she opened a fruit juice stand on Via Mizner in Palm Beach.

While working at the stand, Pulitzer found that squeezing juice made a mess of her clothes, and asked her dressmaker to design a dress that would camouflage the stains.

On December 21, 2010, Sugartown Worldwide, Inc. was purchased by Oxford Industries, Inc.[9] In April 2015, Target announced a collaboration with Lilly Pulitzer.

In accordance with Pulitzer's reported preferences, the dress was to be worn with bare feet and was lined, in order not to require underwear.

Although she legally changed her name to Lillian McKim Rousseau, her clothing company continued to operate under the "Lilly Pulitzer" label.

The Museum of Lifestyle & Fashion History in Boynton Beach, Florida, ran an exhibit from August 2010 through May 2011 about the clothing and designs of Lilly Pulitzer.

[2] Museum director Lori Durante stated "Lilly Pulitzer fashion is relative to the American experience ... [it] is relevant to Palm Beach County, to Florida.