Lillywhites is a sports retailer based at Piccadilly Circus, London, United Kingdom.

[3] The shop has been based at its current location of 25 Regent St. on Piccadilly Circus since 1925, catering to the London market with specialist departments for croquet and real tennis.

Until 2002, Lillywhites also had locations in other major cities in the United Kingdom including Leeds, Newcastle upon Tyne and Nottingham, with the Leeds store being a large five-storey building that opened in 1996 on The Headrow in the former Schofields department store.

[citation needed] In the face of competition from other retailers offering more goods at lower prices, Lillywhites fell into financial difficulty.

A number of exceptions to this are the branches at Rotherham Retail Park, Lakeside Shopping Centre in West Thurrock, Essex, Dalton Park, Murton and Clarks Village, Street, Whiteley and The Glades, Bromley.