The Continental Mark IV is a personal luxury car that was marketed by the Lincoln division of Ford Motor Company from the 1972 to 1976 model years.

As with the previous generation, the Mark IV saw little direct competition in the American marketplace, competing nearly exclusively against the Cadillac Eldorado (redesigned for 1971).

[1] All Mark IVs were equipped with the 460 cu in (7.5 L)-4V Ford 385 series V8 (with two valves per cylinder, "4V" is in reference to the four-venturi Autolite carburetor).

All examples of the Mark IV were equipped with a Ford C6 three-speed automatic transmission, and Lincoln's "Sure-track" brakes.

[3] Performance was not quite competitive with contemporary premium personal luxury cars, including the equally large Cadillac Eldorado, its direct competitor.