Lincoln Enterprises

Part of this effort was the creation of Star Trek Enterprises, in conjunction between Trimble and the show's creator, Gene Roddenberry.

[2] Another claim to the foundation of the company was after a letter from science fiction writer Isaac Asimov to Roddenberry was mislaid among fan mail, and he received a photograph of the cast in response.

In preparation for this eventuality, Roddenberry created Lincoln and put it in the name of Majel Barrett, who had been his mistress since she had played Number One in the show's original pilot episode, and later the recurring character of Nurse Christine Chapel, as well as providing the voice for the ship's computer.

These were sourced from the editing rooms at Desilu;[2] however, this caused a problem during the third season as film editor Don Rode required a shot of the USS Enterprise traveling at warp speed.

[6] Nine months after the company was founded, Roddenberry fired Bjo Trimble and her husband John, who had by then built most of the mailing lists from the names and addresses they had collected from all across the country to save the show from cancellation and produced most of its sales materials.

Their replacement, Stephen Whitfield, a marketing executive with AMT, a Michigan company that had made considerable profit from selling Star Trek-themed models, was corresponding with Roddenberry regularly about the future direction of the company before the Trimbles were fired, while working in an office across the hall where he was ostensibly researching The Making of Star Trek, a book cocredited to Roddenberry although Whitfield was the sole writer.

[2] Other products included an "official" newsletter, Inside Star Trek, a flight deck certificate and a copy of the original pitch document for the series.

[7] Tribble toys were purchased for use in the production of the Star Trek: Deep Space Nine episode "Trials and Tribble-ations" from the company in 1996.