After its beta launch in August 2013, the company's extension for Google Chrome saw widespread early adoption in the US, Spain, and Latin America as a spaced repetition vocabulary acquisition tool.

[citation needed] Lingua.ly released a stand-alone web app in June 2014, which was met with largely positive reviews, including coverage in the New York Times.

[10] In February 2014 the company won the regional 1776 Challenge Cup's Innovation in Education Award for its patent pending algorithm and language learning platform.

[16] Users customize vocabulary flashcards with images, audio, and example sentences and practice them at spaced repetition intervals to enhance acquisition and transfer into long-term memory.

[17] Lingua.ly is part of a growing trend of digital language education startups including, Memrise, Busuu, Babbel and Duolingo that are attracting significant investment funding and unseating former industry leader Rosetta Stone.