Lion Versus

[1][5][6] Videos of the raids are posted on Lion Versus's YouTube channel, publicly shaming smokers and drinkers while gathering online support as well as advertising revenue and donations.

[8] Lion Versus was founded in Moscow in 2014 by 18-year-old Mikhail "Lev" Lazutin[1] with other former members of the Russian pedestrian-rights youth movement StopXam, which in turn was a project of former Nashi activists.

[13] In Kirov in 2016, Lion Versus members petitioned local prosecutors to ban Jehovah's Witnesses from the city, whom they called a "pseudo-religious group ... detrimental to society fundamentals of statehood in the Russian Federation.

A video of the interaction was posted to YouTube and circulated by local media, who reported that the man fled before police were called.

"[5] In a 2018 interview with Life in Russia, Lazutkin stated that Lion Versus only posts video of non-compliant public drinkers and smokers, and that Lion Versus's intended audience is not the public drinkers and smokers they confront, but rather their online audience of impressionable young viewers.