As of January 1, 2018, Liqui Moly is part of the Würth Group, which bought the remaining shares of the previous majority holder and CEO Ernst Prost.

Molybdenum sulfide, the basic ingredient of the Liqui Moly Oil additive, was discovered in the shops of the US Army in post-war Germany [citation needed].

These shops sold a can named Liqui Moly that contained the liquid form of the solid lubricant molybdenum sulfide (MoS2).

Molybdenum disulfide enhances the lubrication quality of the oil and offers emergency operating features under harsh conditions.

[9][failed verification] The brand also entered the 2018 IMSA WeatherTech SportsCar Championship in partnership with Turner Motorsport and participated in the 24 Hours of Daytona.

[13] In team handball, the company has been the title sponsor of two top European leagues, Germany's Handball-Bundesliga (since 2019) and France's Starligue (since 2021).

Liqui Moly has also sponsored videos on the YouTube channel DriveTribe, founded by Jeremy Clarkson, Richard Hammond, and James May from Top Gear and The Grand Tour.