[1] In 1996, Strausfeld and two MIT classmates launched Perspecta,[1] a software company in San Francisco that made visual user-interfaces for large databases.
[5] In 2015, Strausfeld returned to the Gallup Organization, serving as Acting Global Creative Director until 2017,[6][7] when she took a position with The New School as a Senior Research Fellow until 2020.
[9] Strausfeld also worked with architecture firms Ennead Architects and Diller Scofidio + Renfro, the arts group Creative Time, Brown University, Columbia Business School, New York’s redeveloped Moynihan Station, and the information visualizations for The New York Times during her career.
At Pentagram, Strausfeld and her team specialized in digital information projects, including the design of large-scale media installations, software prototypes and user interfaces, signage and websites for a broad range of civic, cultural and corporate clients.
Shortly after joining, Strausfeld collaborated with partner Paula Scher on the identities and information installations for the corporate headquarters of Bloomberg and the Brooklyn Botanic Garden.
[16] In 2010, Strausfeld worked on an interactive media installation for the Museum of Arts and Design in New York in an aim to revolutionize data visualization.