[3] NBCUniversal retained the rights in the United States, where they paid 32% higher than the 2008 edition broadcasting fee to International Olympic Committee (IOC), which is US$1.181 billion compared to 2008's US$894 million.
USA Today also indicated that the broadcasting fee increased almost 100% over the past four decades.
[5] Two major cable television networks, ESPN and Eurosport, broadcast the Games in Asia, South America (except Brazil) and Europe.
[9] The Games also saw two neighbouring regions sharing one television broadcaster apart from pay-TV.
[12][13][14][15][16][17] IOC announced on 6 June 2012 that they would provide the livestream of the Games via YouTube for 64 territories across Asia and Africa.