The Rams franchise was founded in Cleveland in 1936 when the team was playing in the newly formed American Football League (AFL).
However, this period of success was marred by the fact that the franchise did not win the Super Bowl and only one Conference Championship.
Between 1990 and 1998, affected in part by failure to obtain stadium improvements in Los Angeles and a move to Missouri, the Rams had nine consecutive losing seasons, and after the collapse of "The Greatest Show on Turf" suffered thirteen consecutive seasons without a winning record between 2004 and 2016.
Their three-season record between 2007 and 2009 of 6–42 was the worst over such a period between the Chicago Cardinals during World War II and the 4–44 Cleveland Browns from 2015 to 2017.
Only six teams have appeared in more Super Bowls than the Rams: the New England Patriots (11), Dallas Cowboys (eight), Pittsburgh Steelers (eight), Denver Broncos (eight), San Francisco 49ers (eight), and Kansas City Chiefs (six); The Rams' five appearances are tied with the Green Bay Packers, Las Vegas Raiders, Miami Dolphins, New York Giants, and the Washington Commanders.