The following season, he managed Norwich in their only European campaign to date in the UEFA Cup, when they became the only British club to ever defeat Bayern Munich at their home ground, the Olympic Stadium.
[3] Following an FA Commission of inquiry, the club was informed on the last day of 1904 that they had been deemed a professional organisation and hence ineligible to compete in amateur football.
[4] The FA announced various shortcomings in the club's practices, many of which involved Turner specifically, including:[4] fees ... paid for the use of a gymnasium and also for the training and massage of players.
The club officials, including Turner, had to be removed from office and Norwich were ousted from the amateur game at the end of the season.
[6] The earliest recorded link between the club and canaries, came in a 1905 newspaper interview with Bowman, quoting him saying: "Well I knew of the City's existence ...
The poor performance on the field was overshadowed by financial difficulties; the club was rescued from liquidation and reformed, with Archie Macaulay appointed as manager.
[11] In 1962, Willie Reid guided Norwich to their first trophy, defeating Rochdale 4–0 on aggregate in a two-legged final to win the League Cup.
[13] Saunders capitalised on this success, taking Norwich to their first appearance at Wembley Stadium in 1973, losing the League Cup final 1–0 to Tottenham Hotspur.
[13] A highly successful first season saw promotion back to the First Division and another visit to Wembley, again in the League Cup final, this time losing 1–0 to Aston Villa.
[33] Walker had commented to the press earlier in his time at Norwich that "to earn a decent salary" from chairman Robert Chase, he'd have to "win the League, FA Cup and Eurovision Song Contest every year.
[35] During the 1994 close season, the club sold the 21-year-old striker Chris Sutton to Blackburn Rovers for a then British record fee of £5 million.
[36] By Christmas of the 1994–95 season, Norwich City were seventh in the Premiership and challenging for a return to the UEFA Cup,[18] but, following a serious injury to goalkeeper Bryan Gunn, the club's performance dipped; with just one win in their final twenty Premiership fixtures,[37] Norwich dropped to 20th place and were relegated to the second tier of English football.
[38] Deehan resigned just before relegation was confirmed;[18] he was replaced in the summer of 1995 by former Norwich player Martin O'Neill, who had taken Wycombe Wanderers from the Conference to the Second Division with successive promotions.
[42] Gary Megson was appointed Norwich manager on a temporary basis for the second time in eight months: he had also briefly filled this role after Deehan's departure.
[47] While Rioch failed to gain promotion, his time at Norwich did leave a lasting impact in his man-management of Iwan Roberts, who had been struggling to perform.
[11] The following season, Norwich exceeded expectations and reached the play-off final, losing to Birmingham City on penalties.
[56] The club was expected to make a quick return to the Premiership in the 2005–06 season,[57][58] but poor performances began to turn the fans against Worthington.
[60] Half of Ashton's fee was immediately reinvested in the purchase of Welsh striker Robert Earnshaw,[61] who helped the Canaries' revival to a ninth-place finish.
[62] Worthington made just one permanent signing prior to the 2006–07 season,[63] and when a poor run of form ensued, leaving the club in 17th place in the Championship, he was dismissed.
[74] Gunn was sacked six days later,[75] and the club moved swiftly to appoint the man who had contributed to his downfall: Colchester manager Paul Lambert.
[83] Under Adams, Norwich began the 2014–15 season in the Championship with good form and were second in the table in September,[84] but performances became mixed, the club slid to seventh place and a 2–0 defeat in the 2014–15 FA Cup by Preston North End F.C.
A revitalised and disciplined Canaries side achieved 17 victories in the remaining 25 games, qualifying for the end of season Football League playoffs.
Neil's side secured victory over local rivals Ipswich Town, before defeating Middlesbrough in the final at Wembley Stadium, to return to the Premier League.
[87] The side were second in the table early in the season, but a dip in form saw the Board sack Neil in March 2017, placing Alan Irvine in temporary charge.
The following season was far more successful; helped by top scorer Teemu Pukki, the club was promoted back to the Premier League after a three-year absence as Championship winners.
[95][96] On 14 November 2021, the club appointed former Walsall, Brentford and Aston Villa manager Dean Smith as their new head coach.
[97] Norwich completed a record sixth relegation from the Premier League,[98] and, after an indifferent first half of the following season, Smith was dismissed in December 2022.
[99] On 6 January 2023, the club appointed former Huddersfield Town, Schalke and Young Boys manager David Wagner as their new head coach.