In recent years, touring in Japan has enabled the group to perform in and sell out larger capacity arenas and stadiums across multiple cities in a single country, netting sales for 400,000 seats and above.

[6][7] Starting with the Be The Sun World Tour, Seventeen and their label Pledis Entertainment have held events alongside concerts under "The City Project".

The project includes activities for fans such as stamp rallies and lighting up various Japanese tourist attractions such as Tokyo Skytree and the Osaka Hep Five Ferris Wheel in themed colors.

The tour was held from July 30 to September 11, 2016, starting in Seoul, South Korea, and concluding in Taipei, Taiwan, visiting a total of twelve cities.

The tour was held from July 14 to October 6, 2017, starting in Seoul, South Korea, and ending in Pasay, Philippines, visiting in total 14 cities.

Benjamin described the sold out show as fun and cohesive, commending the group for being "perfectly in-sync" with "exciting, individualized and multifaceted performance styles".

The tour ran from April 2 to 27, 2019, in Fukuoka, Shizuoka, Saitama, Chiba and Osaka, with a total of twelve shows across the five cities.

The tour began on August 30, 2019, at the KSPO Dome in Seoul, South Korea, and concluded after a concert in Pasay, Philippines, having been cut short due to the COVID-19 pandemic.

[47][46] The tour had other difficulties, including the cancelation of a Japanese performance due to Typhoon Hagibis[48] and members S.Coups and Jeonghan taking health-related breaks.

[49][50] The tour still had successes, with 40,000 tickets sold for the show's opening nights in Seoul, a record for the group,[51] and an eight-show run in North America, an increase from the three dates performed on the previous visit.

The tour began on June 25, 2022, at the Gocheok Sky Dome in Seoul, South Korea, and concluded on December 28, 2022, at Gelora Bung Karno Madya Stadium in Jakarta, Indonesia, visiting a total of 21 cities across Asia and North America.

The tour began on July 21, 2023, at the Gocheok Sky Dome in Seoul, South Korea, and concluded on May 26, 2024, at Nissan Stadium in Yokohama, Japan.

The pair did call in via video chat for a portion of the concert, and a pre-recorded performance of "Network Love", with Joshua and Vernon, was included in the broadcast.