KMOX is a 50,000-watt clear-channel station that reaches almost all of North America at night, allowing Kelly to become a celebrity in both the United States and Canada.
Additionally, fans complained they could not hear the station at night (it had to readjust its coverage due to a glut of clear-channels on adjacent frequencies).
Dan Kelly continued to broadcast the games on both TV and radio, but he was diagnosed in the fall of 1988 with lung cancer and died on February 10, 1989.
However, in an ironic twist the Cards purchased a controlling interest in KTRS in 2005, and once again preferred to air preseason baseball over regular season hockey.
John Kelly (son of Dan) and Jamie Rivers handle television coverage, and Scott Warmann, Terry Yake, and Bernie Federko (pre-game and post-game shows).