This was an annual award, sometimes called "Georgie", in several entertainment categories from AGVA, an American trade union representing performers in a variety entertainment, including circuses, Las Vegas showrooms and cabarets, comedy showcases, dance revues, magic shows, theme park shows, and arena and auditorium extravaganzas.
They are based on the annual readers' polls and honor top performers in film, music, television and sports.
At the 1977 inaugural ceremony, the awards, then named Brittania/Jubilee Centenary Award, were presented for the "outstanding contributions in the past 25 years", thus all recordings released within the last 25 years and artists who have emerged in the period qualified for nominations.
Currently called Carl Alan Awards, during ABBA's active years they were presented annually by the UK entertainment company Mecca in several categories for outstanding contribution to the world of dancing and dance music in the previous year.
In the mid to late-20th century, the company owned the most extensive network of dance halls and nightclubs in the UK and members of British Royal Family handed the awards to the winners at the ceremony held every year, until 1983, at Mecca's top London venues: first, Empire Ballroom and later, the Lyceum Ballroom.