A video game mascot is a mascot that is used by video game companies to promote both the company and their specific video game series and franchises.
[1] Video game mascots are sometimes considered to be similar to those at sporting events, with larger-than-life animals, such as Pikachu or Crash Bandicoot.
[1] However, some video game mascots, especially modern ones, are more human, such as Nathan Drake or Lara Croft becoming a series mascot.
There are few rules surrounding which characters are considered to be mascots for a series, but they are generally those that are featured highly in the promotional media for the game, and are often those that are known outside of the game platform.
[2] Many video game mascots have transcended their original video game series and have been promoted across multiple games and platforms.