littleBe was a British children's pre-school television programming block broadcast by ITVBe.

[3] Jason Ford from ITV Creative made coordination with Bubble to create visual effects and animation for the block's promos and brand.

Greg Claridge and James Taylor are the composers of the block's music and sound effects.

[4] Jason Ford had stated for the development: “It was an absolute pleasure to work with Greg, James and the team.

From the offset, they completely understood the unique feel I wanted to achieve to complement the stripped-back animation style for littleBe.”Programmes on the block are aimed toward a preschool audience and range from acquisitions such as Pingu in the City,[5] to original series such as Sooty.