The label's logo depicted biblical David wielding a sling, ready to fight Goliath.

[1] The small label produced two Grammy Award-winning comedy albums, and five Gold records to become highly profitable.

[3] Wilson had already released a few comedy albums, the last two with Atlantic Records, but he was interested in taking greater control.

[11] Kay served as executive producer on the popular show, which rated number 2 in its time slot for two of its four years.

The label recorded Carlin's live performances at Washington DC's The Cellar Door over two nights in July 1971—this collection was released as FM & AM in January 1972.

The artist roster at that time consisted of comedians Wilson and Carlin, and singers Kenny Rankin and Dan Cassidy.

The executives running Little David were Monte Kay as president, Jack Lewis as general manager, and Ben Hurwitz who worked out of a New York office to cover the East Coast, as well as serving as the label's liaison to Atlantic Records.

[20] In early 1972, Kay bought Motown executive Berry Gordy's Hollywood mansion and threw a large party for Little David Records.

Stevie Wonder, Noel Redding and Jackie DeShannon played for the guests, who included the Rolling Stones, singer Helen Reddy and Atlantic Records executive Ahmet Ertegun.

!, was held back until June 1973 because Little David wanted to capitalize on President Richard Nixon's Watergate scandal, which was a major news story.

[22] Eventually, Atlantic relented, and Little David taped another performance of The Watergate Comedy Hour with only slight differences from the earlier one.

The second performance was released by Little David in 1975, but it was after Nixon resigned the presidency in August 1974, and the story was no longer topical.

Eventually Ajaye was signed to the label and he recorded his third album, Don't Smoke Dope, Fry Your Hair, in 1977.

[26] Warner took out a full page advertisement in Billboard magazine; the ad quoted the Bible passage 2 Samuel 6:5 which described David playing various musical instruments in praise.

He retired out of the public eye for a few years, recording in 1975 a serious political song released as his first single titled "Berries in Salinas", which presented views in support of migrant farm workers' rights.

In April 1977, Wilson entered the modest two-story Little David offices on Sunset Boulevard in Hollywood and poured gallons of white paint on the carpet and furniture in five rooms.

[32][33] Kay and Wilson hired attorneys to dissolve the partnership, a process which took many months because of the complexity of the contracts and holdings.