In terms of demographics, according to Zhuang Pinghui of South China Morning Post, 83% of the Little Pink are female, with most of them between 18 and 24 years old.
[6] They are primarily active on social media sites banned in China such as Twitter and Instagram.
[7] The term Little Pink originated on the website Jinjiang Literature City [zh] (晋江文学城), when a group of users kept strongly criticizing people who published posts containing negative news about China.
[10] In the first days of the Russian invasion of Ukraine, the Little Pink expressed pro-Russia sentiments on the Chinese internet.
The commentary compared their path and its dangers to the one taken by supporters of Donald Trump in the January 6 United States Capitol attack.