Liu Wei (businessman, born 1987)

[1] He completed his undergraduate studies at Shanghai Jiao Tong University, where he later pursued a master's degree in electronic engineering.

"[2] After graduation, Liu, together with his college roommates Cai Haoyu and Luo Yuhao, decided to start a game company and founded miHoYo.

[4] The team's original goal was to fill the gap in the domestic anime culture and create a doujin game brand.

[4] Among these roles, his work in customer service allowed him to interact and engage with players in the gaming community, earning him the nickname "Da Wei" (Chinese: 大伟哥; lit.

Back then, the miHoYo team did not spend much effort on formal marketing but promoted their games through interactions with fans.