Livestrong Foundation
Among its activities, the foundation lobbies governmental agencies, conducts research on cancer survivors, and funds a number of smaller non-profit organizations.
[3] The cornerstone of the foundation's work was the providing of free, direct, personalized support services for people navigating the physical, practical, emotional and financial challenges of having cancer.
In 2000, the foundation funded cancer survivorship programs at Children's Medical Center in Ft. Worth, TX and the University of Pennsylvania in Philadelphia, PA.
The first grant was awarded to Wonders and Worries, a pilot program to help children cope when a parent has a chronic or life-threatening illness like cancer.
Future recipients of the Community Impact Project include the LIVESTRONG at the YMCA, Camp Kesem, Pablove Shutterbugs, and Cancer Transitions.
Since its inception, Livestrong has served over 100,000 people through free programs and services such as emotional counseling, insurance management, clinical trial matching and guidance on treatment options.
In 2008, Demand Media reached an agreement with the foundation to license the use of the Livestrong name and mark to create a spin-off website, Livestrong.com (unconnected to Livestrong.org), a commercial health and wellness site.
Regardless, we are charting a strong, independent course forward that is focused on helping people overcome financial, emotional and physical challenges related to cancer ...
[14] The foundation was a title sponsor of Major League Soccer club Sporting Kansas City's home stadium from March 2011 to January 2013, when the naming agreement was terminated.
[18] In February 2020, the foundation announced that it would change its focus to being an "impact funder" rather than a provider of direct services, backing startups involved in improving patient care.
[24][25] Following Armstrong's lifetime ban for doping by USADA, a CNN article claimed that critics had struck out the "V" or wrote a "W" over the "ST" to make the wristband read "LIE STRONG" or "LIVEWRONG".
[26] Satirical news site The Onion marketed a lookalike parody bracelet which replaced the "LIVESTRONG" text with "CHEAT TO WIN.
