It is the current goal song of Team Canada during the 2025 World Junior Ice Hockey Championships being held in Ottawa, Ontario.

Napoli, Diego Maradona performed an impromptu keepie uppie exhibition synchronized to the rhythm of "Live Is Life", as the song happened to be playing over the stadium's loudspeakers during warm-ups.

Among others, Jürgen Klinsmann claimed that it happened during the final in Stuttgart: There were 70,000 people in the stadium and Maradona went on the field.

[4]Belgian sports anchor Frank Raes, who edited the video and distributed it via YouTube, has asserted that this warm up took place just before the semifinal in Munich.

[4] The 25th anniversary of Maradona's warming up was noted internationally, with newspapers commenting on his skills and on the transformative effect he had on Napoli and southern Italy.

[41] The song was used as a soundtrack for the German youth film Das Jahr der ersten Küsse.

The Slovenian art collective Laibach recorded two retitled versions of the song for their 1987 album Opus Dei, one in English which was used as the album's title track, and the other in German under the name "Leben heisst Leben", with guitar solo included.

The song, along with their cover of Queen's "One Vision" on the same LP, gained the band mainstream airplay on outlets including MTV and The Chart Show.