[3] However, while the DNA test results provide information about the origins of a person, genealogy, i.e. finding relatives in historic time, is not yet part of the company's portfolio.

[5] In July 2018, Living DNA announced and signed a partnership agreement with Findmypast, also a British genealogy company.

[12] They also provided insight into female and paternal (for males) heritage going back about 200,000 years showing migration patterns out of Africa.

[3] Tech Radar commented that "..the vagueness of some of its results combined with its relatively high price mean it doesn’t stand out from the crowd.

"[15] Director Hannah Morden-Nicholson, stepped down from the Frome Chamber of Commerce committee in early 2019 after being associated with a locally established "cult" Universal Medicine.