The beginning of the song sounds similar to a part of Madonna's song "Mother and Father", taken from her 2003 release American Life.

[2] The music video, funded by Mick Jagger and set in a refugee camp, aims to raise awareness for Darfur and catch the attention of the United Nations.

It was released on 16 September 2007, which is "Global Day for Darfur".

[3][4][5] The video was shot in Eastern Chad on the border of Darfur.

Matt Damon makes a brief cameo in the video.