Described by USA Today as the "'godmother' of the women's cyber movement in Hollywood,"[1] Heller is noted for her early advocacy of the internet in the entertainment industry.
[8][9] In 1994, Heller began working at Capitol Records, where she served as vice president of new media, and gained attention for developing early strategic alliances between the label and Microsoft, Macromedia, Liquid Audio and Apple, among other technology companies.
[13] While at Capitol, Heller was reunited with music video director Scott Kalvert, who she had worked with at Island Visual Arts.
Kalvert, who grew up in New York, had spent more than a decade unsuccessfully "making the studio rounds," trying to get Jim Carroll's autobiography, The Basketball Diaries, made into a film.
[17][18] From 2000 through 2002, Heller served as the managing director of Prime Ventures, an investment firm founded by Richard Rosenblatt.