While she has gained positive responses, a "beautifully natural writer, as well as a funny one" according to Deborah Ross in The Independent,[2] some of her articles have been fiercely criticised.

[13] Faced by a declining circulation,[13][14] she was sacked from this post two years later[15] for refusing to use bulimic models[16] and (according to Jones) listing in the magazine the freebies she had been offered in the previous month.

During her period at Marie Claire, Jones began to write about her life,[10] and met the journalist Nirpal Singh Dhaliwal, who had been sent by BBC Radio in 2000 to interview her.

I've been barred from Armani, Louis Vuitton, Chloe, Chanel, Marc Jacobs, Victoria Beckham..."[2] Jones has been described by Deborah Orr as a "very gifted writer and apparently very flaky human being".

[25] In July 2013, Decca Aitkenhead wrote that "no one deconstructs (fashion's) futile, psychologically destructive false promises more forensically than Jones – and in a mass market tabloid at that".

[10] Often considered somewhat self-obsessed, with the veracity of her confessions questioned,[26][27] she has been defended by Tanya Gold who wrote: "There are many confessional journalists in Britain, but none as forensic or as self-critical as Jones.

"[16] Jones wrote about an alleged current love interest, the Rock Star (RS), in her weekly diary in The Mail on Sunday's You magazine from July 2010.

[31] In June 2012, she attracted attention by slating Holly Willoughby for posting a photo of herself on Twitter without makeup as a "betrayal to women".

This Morning TV co-presenter Phillip Schofield defended Willoughby, saying "I swear there can be no greater force against all womankind than Liz Jones.

[32] At the beginning of January 2014, Jones became a contestant in Celebrity Big Brother 13 on Channel 5 TV with comedian Jim Davidson, rapper Dappy, boxer Evander Holyfield, among others.