It is named after the golden Bosnian lily, which is considered the national symbol of the Bosniak people.

With the name change it obtained a formal editorial independence, though it still reflected conservative Bosniak political positions, close to the SDA party.

[1] For instance, figures connected to Ljiljan have been known to oppose mixed marriages between Bosniaks, Croats and Serbs,[3] deeming them an imposition from the Socialist times.

[2] In a 1998 study, Ljiljan was found to proactively employ Turkish, Arabic, and Persian loanwords over Slavic equivalents as a symbolic affirmation of Islamic identity.

[6] In a similar 2002 study, the magazine was also found, along with Dnevni avaz, which also has a Bosniak nationalist orientation, to favour a conservative approach to linguistic standards of the Bosnian language rather than liberally employing terms which are considered "Serbian" or "Croatian.