[4] A Serbian nationalist,[5] he participated in the March Demonstrations (1903) in Belgrade against King Aleksandar Obrenović, and was accused of being the leader of Greater Serbia-demonstrations and an associate of the rivaling officers; he was forced to flee by boat to Zemun, at the time part of the Austro-Hungary.

As a student, he was a founder and editor of the Slovenski jug magazine, and when he was unable to pay the rent for his apartment he slept in the office.

[4] In 1911, Ljuba Jovanović with two colleagues, Branko Božović and Bogdan Radenković, started a daily called Pijemont that had among its contributors well-known critics, poets, and writers, including Jovan Skerlić Milutin Bojić, Milan Rakić, Jovan Dučić, and others.

Apart from tirelessly campaigning for pan-Serb unification, Pijemont offered a variety of political ideas, targeting corruption and discord in Serbia.

[4] The constitution was modeled after similar German secret nationalist associations and the Italian Carbonari.