The composer of the song is Željko Joksimović by himself, and the lyrics are written by Momčilo Bajagić – Bajaga.
In 2007 Joksimović released greatest hits compilation Platinum Collection.
In October 2009 "Ljubavi" was aired in all the radio stations not just around Serbia, but Montenegro, Bosnia & Herzegovina, Macedonia and Croatia too.
Joksimović's vocal range extends from C3 to G#4 "Ljubavi" is a pop ballad sang in Serbian language.
The music and the arrangement is made by Joksimović himself and the lyrics are written by the Serbian singer Bajaga who is a former member of the band Riblja Čorba.