The focal point of their campaign was the promise to open a euthanasia department for pensioners in the local hospital in order to spare the country of their expenses.

Maksimović and his followers formed a parody political party called Sarmu probo nisi (SPN) and participated in the local election in the Municipality of Mladenovac.

This list surprisingly won 20% of the votes and 12 seats,[6] becoming the second strongest group in the local council of Mladenovac,[7] behind only the ruling Serbian Progressive Party.

[9] Saša Radulović, one of the Serbian parliamentary opposition leaders, supported his campaign,[10] saying that his candidacy will contribute to the raise of the turnout in the first round of the elections, thus preventing the Prime Minister and ruling party presidential candidate Aleksandar Vučić from achieving more than 50 percent of the votes, and forcing the runoff; Maksimović also said that this is one of his main reasons for the candidacy.

Some prominent campaign promises included building a Serbian coastline and constructing hills in Pančevo so that residents could sled in the wintertime.

[17] In early 2018, Maksimović announced that he will participate at the March 2018 local election for the Assembly of the City of Belgrade with new group of supporter, leaving Sarmu probo nisi (a.k.a.

[19] At the March 2018 local election, Maskimović participated with an electoral list named "Ljubiša Preletačević Beli - Zato što volimo Belovgrad".

[20] Some political commentators and opponents criticized this unusually quick name changing procedure and accused Maksimović for secretly working for the ruling party.