Lloyd Braun

[6] Braun left his law practice in 1994 to serve as president of Brillstein-Grey Entertainment until 1999, overseeing its motion picture, television and management divisions.

At Brillstein-Grey, Braun oversaw the building of Brillstein’s television studio, and the development of such hit shows as The Sopranos, Just Shoot Me, and NewsRadio.

He was forced out of his position at ABC shortly after greenlighting the $13 million pilot to the television show Lost, one of the most expensive in modern broadcasting.

The script of Lost had been heavily criticized by Michael Eisner who was CEO of ABC's parent Disney; nonetheless, Braun pushed on with filming the pilot episode in Hawaii.

[7] Braun and his partner, Susan Lyne, also greenlit other ABC shows that went on to great success in the years following his dismissal, including Desperate Housewives, Extreme Makeover Home Edition, Boston Legal, The Bachelor and Grey's Anatomy.

In August 2010, BermanBraun announced a multiyear partnership with Starcom MediaVest to create new digital content and advertising solutions available "first" to SMG clients.

[citation needed] In March 2012, BermanBraun purchased Whiskey Media, acquiring the websites Tested, Screened, and Anime Vice.

[citation needed] From 2019-2023, Braun served as chairman of the global talent agency WME and president of the Endeavor Client Group.

Prologue is an independent production studio financed by Jeff Zucker and RedBird Capital Partners set up to develop and produce premium films and television series.