[2][3] The "Loveless" demo, which Lowell had begun writing in 2012,[4] attracted the attention of Columbia Records and spurred the label to sign Lo Moon.

[8] In June, it performed at the Governors Ball Music Festival in New York City,[9] and two months later at Lollapalooza in Chicago.

[11] In September 2017, Lo Moon was one of three acts added to NPR's inaugural Slingshot emerging artist series.

[13][14] The following month, they opened for Phoenix on five dates in North America[15] and toured with London Grammar in the United Kingdom and Europe.

[16] The band began headlining shows in November 2017, including sold-out stops at the Troubadour in Los Angeles[15][17] and at Rough Trade NYC.