The label quickly became the most prominent source for noise music coming out of Providence, Rhode Island - loosely functioning in the same way that Sub Pop served grunge out of Seattle in the early 1990s.
"Ben McOsker got into the business of running a label on a whim," said Stylus Magazine, "and now, after more than ten years of operation, Load Records has become one of the preeminent names in noise music.
By signing acts like Lightning Bolt, Sightings and Noxagt, McOsker has expanded the notions of noise and helped bring numerous Providence bands to the ears of discerning listeners.
[4] However, later records released by Load have run the gamut from strict noise-based squeal of Prurient and the Yellow Swans.
Load also features a number of bands operating in a more metal vein such as Khanate, OvO, Necronomitron, and Brainbombs.