[1][2][3] Loaded words and phrases have significant emotional implications and involve strongly positive or negative reactions beyond their literal meaning.
Due to such potential for emotional complication, it is generally advisable to avoid loaded language in argument or speech when fairness and impartiality is one of the goals.
Anthony Weston, for example, admonishes students and writers: "In general, avoid language whose only function is to sway the emotions".
[11] Politicians employ euphemisms,[12] and study how to use them effectively: which words to use or avoid using to gain political advantage or disparage an opponent.
It is almost universally felt that when we call a country democratic we are praising it: consequently the defenders of every kind of regime claim that it is a democracy, and fear that they might have to stop using that word if it were tied down to any one meaning.