[6][7] Neptune is a coastal community located between San Diego and Los Angeles on the route of California's Pacific Coast Highway.
Series creator Rob Thomas stated in an interview that Neptune is located near San Juan Capistrano in Orange County.
[8] Neptune scenes are generally filmed in San Diego County, and exteriors of all of the show's most notable locations are found there.
Lamb has consistently displayed significant favoritism toward 09ers, such as allowing Jake Kane to avoid having his daughter Lilly's car impounded for unpaid parking tickets.
[citation needed] A county supervisor, informally referred to as the "Mayor" of Neptune, was seen during the season one episode "Silence of the Lamb", but his name was not given.
Threatening to go public regarding the child molestation charges, Cassidy forced Goodman to manufacture a sex scandal which implicated Keith Mars.
The company holds the patent on streaming video over the Internet, and according to Veronica is responsible for the huge boom in the local economy.
Other "09ers" (such as movie star Aaron Echolls and his family) choose to live in Neptune due to its warm climate and its beaches, thus contributing even more to its economy.
This area of Point Loma has a reputation as a beautiful place to watch the sunset and waves crashing below, as well as being a favorite surfing spot.
[10] The exterior shot of the building where Veronica's dad's private investigation agency is housed is the Cabrillo Academy of the Sword along 3339 Adams Avenue 92116 in Normal Heights.
[citation needed] Most of the scenes filmed inside the office of Mars Investigations are, of course, on a set at the Stu Segall lot.
[citation needed] Across the street and on the same block as Mars Investigations is the car wash often seen in Season One flashbacks with Lilly Kane.
Ms. Hauser, the health teacher, was caught taking money from the Senior Trip ("Ain’t No Magic Mountain High Enough").
[11] The Neptune Grand is a luxury hotel, mainly catering to the upper class, as opposed to the cheaper Camelot Motel.
Sole reportedly "really liked the look and feel of the school", and San Diego State University invited the series with "open arms".
[13] Hearst College is first mentioned in the second season, when one of Veronica's fellow jurors recommends its generous scholarships and grant programs.
("The Rapes of Graff") The third season begins with Veronica, Logan, Wallace, Mac, Dick, Piz and Parker as freshmen at Hearst College.
("My Big Fat Greek Rush Week") Veronica discovers the identity of the rapist, a fellow student, and Dean O'Dell is found dead.
("Spit & Eggs") Hearst College is also mentioned in the TV Series Moonlight, also starring Jason Dohring, the actor who portrayed Logan Echolls.
In the episode "A Trip to the Dentist" what is supposed to be a location in Cuba (the country) is actually the El Prado area of Balboa Park, where most of the museums are concentrated.
[citation needed] In a couple of early episodes, strip clubs are seen in stakeouts: the Body Shop and Les Girls, both located next to each other just off Rosecrans Blvd.
[citation needed] Some of the Neptune Boardwalk scenes in the first two seasons were shot at Belmont Park in Mission Beach—the Giant Dipper Rollercoaster is the giveaway.