Loeki de Leeuw

[2] It features a puppet lion in short sketches usually not longer than five seconds, which appeared as bumpers between commercial breaks.

Loeki de Leeuw was originally created by animator Joop Geesink [nl] (1913–1984) in 1952 as a mascot for KLM in honor of the Netherlands national football team.

Also the regional German TV channel Nord-3 & N3 aired Loeki de Leeuw clips between 21 February 1973 and 2 December 2001 and later on Südwest 3.

[6] Original puppets and props from Loeki's films have been exhibited since December 2006 in a large display at the Netherlands Institute for Sound and Vision in Hilversum.

Puppets, props and films also formed part of the exhibition "100 years of advertising classics" in the Beurs van Berlage between 18 December 2010 and 6 March 2011.

[4] Loeki made a one-off return to Dutch television on 30 January 2019, after a petition started by a radio show a week earlier reached more than ten thousand signatures within 24 hours.

[10] On 1 March 2021, it was announced that Loeki would make a comeback in the summer during TV coverage of major sports-events, with a possible full-time return.

In June 2021, Ster announced that Loeki would remain on screen after the conclusion of that summer's major events, with new spots being made for longer-term use.

In June 2010, Loeki returned to Dutch TV for the World Cup 2010 promotional activities of Samsung.

Loeki was featured in a TV commercial, online at Facebook, as a car sticker and in a life-size form as part of the Orange "building wrap" on the Samsung headquarters in Delft.