It evokes the voyeuristic eye of the television viewer as she or he watches the Lofteurs live in front of the cameras.

In 2002, during the second season, there was also a show presented by Max and broadcast on Saturday at 23:55 summarizing the events of the week and welcomed the evicted contestants.

Loft Story became a craze when it was screened, but as it went on, it became extremely criticized, mocked and belittled by the media: the premise of ordinary young people being filmed most of the time in a cozy loft (and letting themselves out, they got a reputation of being stupid), being voted off by people on phones and getting to win money at the end, got it called high-rated "garbage tv".

Loft Story is considered to be the precursor of reality shows in France where the contestants get voted off by viewers.

Like other Big Brother-style programs, the show's sexual content was criticized as several contestants were seen having intercourse on camera.