As a juvenile in 2012 he won two minor races in his first four starts before recording an upset victory in the Asahi Hai Futurity Stakes, which resulted in his taking the JRA Award for Best Two-Year-Old Colt.

Logotype is a dark bay horse standing 168 cm tall with no white markings[2] bred in Japan by his owner, Teruya Yoshida's Shadai Farm.

[6] On 16 December Logotype was partnered by Mirco Demuro when he started a 34/1 outsider in Japan's most prestigious race for two-year-olds, the Asahi Hai Futurity Stakes over 1600 metres at Tokyo.

His seventeen opponents included Epiphaneia, Codino, Tamamo Best Play, Lovely Day, Camino Tassajara (Yayoi Sho), Copano Richard [ja], Red Ruler (Wakaba Stakes) and Fame Game (Keisei Hai).

After returning to Japan he ran eighth to Harp Star in the Sapporo Kinen, sixth to Air Shakur in the Mainichi Okan and seventh to Danon Shark in the Mile Championship.

After running poorly on his first race on dirt in the Negishi Stakes he returned to the turf and finished second to the filly Nuovo Record in the Nakayama Kinen before coming home fifth to Lachesis in the Osaka Hai.

After the summer break he finished fourth to Shonan Pandora in the Sankei Sho All Comers, third to Danon Platina in the Fuji Stakes and ninth behind Maurice in the Mile Championship.

When dropped back in class for the Grade 3 Lord Derby Challenge Trophy at Nakayama on 3 April he was beaten a neck into second place by the five-year-old mare Magic Time, to whom he was conceding five kg in weight.

"[18] After a four-month break Logotype returned for two races at Tokyo in October, but was unable to add to his winning tally as he finished eighth behind the filly Rouge Buck in the Mainichi Okan and fifth to Maurice in the autumn edition of the Tenno Sho.

After a leg infection prevented him from running in the Lord Derby Challenge Trophy, Logotype attempted to repeat his 2016 success in the Yasuda Kinen on 4 June.