The press published some of the earliest picture books with explicitly queer characters, shaping the early history of the field of LGBTQ children's literature.

Lollipop Power, Inc. emerged from a culture of liberal feminist organizing and independent publishing in the U.S. state of North Carolina at the end of the 1960s.

[4][5] Seeking an active outlet for their concerns, Group 22 developed into an independent nonprofit publishing collective, Lollipop Power, in 1969 or 1970.

[7] The publishing collective sought to do this to offer an alternative to the predominantly white and male stories being told in mainstream children's literature, believing that "sex stereotypes can and should be eliminated at a very early age".

[6] Its first book, Jenny's Secret Place (1970), was delayed due to lack of funds; once it was published, the company was "swamped with orders".

"[11] After 1976, sales of Lollipop Power books plateaued and then declined as the group began to release fewer works each year (including none in 1978).

[16] Lollipop Power published Jane Severance's When Megan Went Away (1979) and Lots of Mommies (1983), among the first picture books to depict explicitly queer characters.