Odell came in to RAK Studios in St Johns Wood with producer Dan Grech-Marguerat to record the album in the summer of 2012.

Odell announced that his first single from the album would be "Can't Pretend" which was released worldwide on March 6, 2013.

Odell performed "Hold Me" and "Can't Pretend" on both Alan Carr: Chatty Man and The Jonathan Ross Show.

In 2012 Odell appeared as an opening act for Jake Bugg on the UK leg of his tour in November 2012.

On Metacritic, which assigns a rating out of 100, the album received an average score of 58 based on 14 reviews by mainstream critics.