His most famous period was when he fought for Paul Lincoln Promotions as The White Angel, with a massive feud against black-masked heel Dr Death.

He became notorious for delivering TV interviews in a sneering aristocratic English accent, often sipping cups of tea and wearing a bow tie and frilly shirt.

He also had his first stint as a commentator - taking a fairly benign neutral position not dissimilar to his later WWF work - in Jim Crockett Promotions in the Mid Atlantic around 1981.

[9] On TNT, Hayes usually was the victim of several slapsticks; some instances included getting a face-full of powder, being slopped with pumpkin-innards by "Captain" Lou Albano, drinking one of Hulk Hogan's diet shakes, then promptly vomiting, being nearly bitten by one of Hillbilly Jim's goats, and getting slapped in the face by "Rowdy" Roddy Piper.

He would later become the introductory announcer on Prime Time Wrestling, on which he would give rousing and complimentary introductions to the face hosts and slightly less flattering but coolly worded intros to Bobby "The Brain" Heenan.

At WrestleMania 2, he served as commentator alongside Jesse "The Body" Ventura and the "Mistress of the Dark" Elvira for the Los Angeles portion of the event.

Another segment on the tape collections took place on the "Supertape" series when Lord Alfred Hayes would voice "The Call of the Action" in which a match or two would be slowed down and each manoeuvre named and explained (for instance, the audience could learn what a reverse crescent kick was, long before it became more famously known as "Sweet Chin Music").

He later appeared on the video releases of WrestleMania VII where he had a corny Love Story-like part regarding the reunion of "Macho Man" Randy Savage and his former manager Miss Elizabeth following Savage's career-ending loss to The Ultimate Warrior, WrestleMania VIII, and Royal Rumble 1993 where he famously asked to watch Sensational Sherri put on her stockings while interviewing her in her dressing room, prompting Sherri to mockingly call him a "dirty old man".

Hayes was the color commentator for Bret Hart's win over Ric Flair at a house show in Saskatoon, Saskatchewan that earned him his first WWF Championship, which was released as a Coliseum Video home exclusive.

Lord Alfred also appeared on many episodes of Saturday Night's Main Event, often performing silly recorded acts with fellow WWF commentator/interviewer "Mean" Gene Okerlund.

One skit involved Hayes and Okerlund (referred to as "Jim" by Hayes despite Okerlund protesting his name was "Gene") taking a safari through Africa, encountering many strange sights along the way (Akeem "The African Dream" and his manager Slick, Koko B. Ware and his parrot "Frankie", The Bushwhackers, and Jake "The Snake" Roberts and his pet python "Damien").

[citation needed] As a commentator, Hayes maintained his reserved mannerisms; though not specifically a heel, he would be quicker to give praise to heelish characters, though disapproving of underhanded methods (in one match, after being told by Gorilla Monsoon that the Hart Foundation had "broken every rule in the book," he replied with a conceding "yes, they've done that").

It was during this time that his hearty uproarious laugh would become his trademark, bursting into laughter after a witty comment by his regular broadcast partner Gorilla Monsoon.

Hayes' various roles for the WWF included co-hosting All American Wrestling with Gene Okerlund and doing commentary for shows at Madison Square Garden with Gorilla Monsoon sporadically from 1984 to 1990.

After leaving the WWF, Hayes would later appear as a full-on heel commentator alongside Mick Karch, calling the action in 1996 for the short-lived American Wrestling Federation.

On the first episode of Monday Night RAW to air after his death, WWE paid tribute to Hayes with a ten-bell salute and a video memorial.