Lord Toby Jug joined the Monster Raving Loony Party in 1987, and described himself as its Shadow Minister for Mental Health.

[7] In 2012, Jug presided over a blue plaque unveiling at London's Ace Cafe in memory of Sutch, a longtime South Harrow resident, who died in 1999.

[27] At the 2009 Cambridgeshire County Council election, Jug polled 566 votes in St Ives ward, more than either Labour candidate and also raised £275 for the Teenage Cancer Trust.

[35] In June 2012 Jug stood in the St Ives Town Council by-election, and polled slightly ahead of the Liberal Democrat candidate.

[36] At the launch of the 2013 Cambridgeshire County Council election campaign, Jug was accompanied by Loony minister for floating voters Lady Jezebel Fortescue Luxury Yacht and accidentally dropped his leaflets into the River Ouse.

In 2015, Jug announced his intention to stand as a prospective parliamentary candidate for Huntingdon at the general election, for The Eccentric Party of Great Britain.

[39] A month before the election, Jug planned to stand in both Huntingdon and the constituency of Uxbridge and South Ruislip, after the Eccentric Party's original candidate for the second area fell ill.