[6] Steve Burns, the CEO of Workhorse Group, left that company to help found the automotive startup Lordstown Motors in autumn 2019.

[7] The W-15 design was licensed in November 2019 to Lordstown in exchange for a 10% minority stake in the latter company,[8] and Workhorse paused further development of the W-15.

[7] In mid-June 2020, Lordstown presented the first official sketches showing the appearance of the passenger cab of the Endurance,[13] while the world premiere of the pickup took place on June 25 of the same year.

Details of the fire were not released publicly until February 2021;[15] Hindenburg Research, a short-seller of Lordstown stock, published a report in March alleging that Lordstown had inflated preorder numbers to boost investor confidence and provided further details about the fire gleaned from a police report.

Also in June, Lordstown CEO Steve Burns and CFO Julio Rodriguez resigned as a result of an investigation into preorders sparked by Hindenburg's report.

[21] Originally, production was to start in 2020, but due to the COVID-19 pandemic in Ohio, it was postponed to 2021,[23] and in June 2021, this was pushed back to fall 2021 following revelations about a lack of confirmed orders.

[3] By November 2022, Lordstown said it had assembled 500 Endurance trucks, and after winning type approval, would begin deliveries before the end of the year.

[31] The W-15 had an all-wheel drive powertrain driven by two traction motors, one each for the front and rear axles, with a combined output of 460 hp (340 kW).

[6] There was an onboard 11 US gal (42 L) gasoline tank and three-cylinder range extender that added an additional 310 mi (500 km);[5] the 0.7 L I-3 had an estimated output of 38 hp (28 kW) and 41 lb⋅ft (56 N⋅m).

[5][32] The body of the W-15 was made of carbon fiber-reinforced composite materials and was based on the design of the 2014–2018 Chevrolet Silverado Double Cab.

[38] Each in-hub motor was expected to weigh 70 lb (32 kg), which increases the unsprung mass, but Lordstown CEO Burns was confident the suspension and software being developed for the Endurance would overcome these challenges.