Born in Sa Pobla, Mallorca, Balearic Islands, Serra Ferrer played three years with local amateurs Poblense in the Tercera División, retiring from football at only 23.

Serra Ferrer promoted twice to La Liga during his spell at the Lluís Sitjar Stadium, in 1986 and 1989, also reaching the Copa del Rey final in 1991, losing 1–0 to Atlético Madrid.

[4][5] In 1997, Serra Ferrer led his team to the domestic cup final (a 3–2 overtime loss against Barcelona),[6] after once again qualifying the Andalusians for European competitions with a fourth-place finish in the league.

In 2000–01, after being named Louis van Gaal's successor following the latter's dismissal, he coached the team until the 31st matchday, being fired after a 3–1 defeat at Osasuna with the Catalans in the fifth position, trailing leaders Real Madrid by 17 points;[7] he was replaced by former club legend Carles Rexach.

[15] On 29 June 2010, a group headed by Serra Ferrer became the new owner of Mallorca, taking over from main shareholder Mateu Alemany for a fee believed to be around €2 million.