Lorren Daro (born Loren Darro Schwartz, 1937–2017) was an American talent agent known for his involvement in the Los Angeles music scene in the 1960s.

[1][4] Early in his life, he formed friendships with David Anderle, a grammar school acquaintance,[3] and Tony Asher, described by Schwartz as "my best pal in college".

[1][5] Afterward, Schwartz attended Santa Monica City College[6] and graduated from the University of California, Los Angeles,[3] where he majored in theatre.

[4] During the 1960s, Schwartz was employed with the William Morris Agency – who were also representing the Beach Boys[7] – and resided in an apartment on Harper Avenue in West Hollywood.

[6] There, he regularly hosted listening and smoking parties; frequent attendees included Asher, members of the Byrds, the Beach Boys' Brian Wilson, and session musician Van Dyke Parks.

"[4] In the 1986 biography Heroes and Villains, author Steven Gaines quotes anonymous sources who described Schwartz as "something of a social manipulator" and a "new-wave Jewish intellectual".

Wilson chose Asher as a collaborator because he had felt that "anybody that hung out with Loren Schwartz was a very brainy guy, a real verbal type person.

"[3] According to Schwartz, the album track "I Just Wasn't Made for These Times" was written about himself, and the band's single "Good Vibrations" was inspired by his wife Lynda.

[20] According to Daro, he was, at one point, "the highest paid Tour Manager in show business", offering his services to bands such as the Beach Boys, the Who, the Association, Deep Purple, the Troggs, and Three Dog Night.

"[3] Author Peter Ames Carlin wrote that changed his legal name from Loren Schwartz "for complicated reasons involving Subud numerology and a desire to assimilate into non-Jewish culture".

"[11] In 1983, Daro entered a partnership with property developer Charles Del Valle to buy the Walker Scott Building in downtown San Diego.