Hooj Choons is a house record label co-founded in 1990[1] by Alex Simons and Red Jerry (real name Jeremy Dickens).

[1] Over the next ten years, Hooj Choons had several notable releases including productions from artists such as Diss-Cuss, Tilt, Oliver Lieb and JX.

[1] The label built up a roster of popular club hits, some with widespread commercial success, and smaller underground classics over 20 years.

Lost Language continued independently, subsequently releasing the album Oid by Space Manoeuvres.

In early October 2006, Hooj Choons announced its comeback under the management of the Lost Language owners.