The corporation diversified further in 1993, collaborating with broadcaster TVA to create the weekly game show La Poule aux œufs d'or.

Additional casinos followed, including: These facilities offered a mix of gaming, dining, and entertainment, establishing Quebec as a premier gambling destination.

In 2004, the EmJEU coalition was formed, advocating for ethical gambling practices and criticizing plans like the proposed relocation of Casino de Montréal to the Old Port.

In 2009, the corporation achieved Level 4 certification in responsible gaming from the World Lottery Association, recognizing its commitment to minimizing gambling-related harm.

Despite opposition from public health groups and the EmJEU coalition, the corporation argued that regulating online gaming would counteract illegal gambling and ensure player protection.

Featuring shorter games and a lounge-like atmosphere, Kinzo aimed to attract younger players while revitalizing the traditional bingo market.

With a focus on sustainability and technological innovation, Loto-Québec continues to balance its economic objectives with its responsibility to promote safe gambling practices.