When the second German television broadcaster ZDF was launched in 1963, van Burg in the following year became the host of Der goldene Schuss, a game show that quickly reached an immense popularity.

Referring to Schiller's Wilhelm Tell, in an early example of an interactive game the contestants, supported by viewers via telephone, had to true up the bolt of a crossbow trying to hit the bullseye on a displayed target.

On 25 August 1966 the show was even broadcast from the Monte Carlo Casino starring Grace Kelly and in 1967 it was adopted by the British ITV network (The Golden Shot).

In the same year however, van Burg had to hand off the show after the yellow press had spread rumours about his private life.

In 1975 he acted in Rosa von Praunheim's film Berliner Bettwurst, which brought him back into business in 1976, again hosting several game shows on TV.