In 1976, Rossetto ghost edited a new journalism book called Ultimate Porno about the making of Penthouse publisher Bob Guccione's film Caligula.

Rossetto's subsequent articles for the Christian Science Monitor and newsweeklies Elseviers in the Netherlands and Panorama in Italy were among the first to pinpoint the war's turning point, when the mujahideen first put the Russians on the defensive that was ultimately to push them out of Afghanistan.

Electric Word 's circulation grew to include leading research labs at universities, governments, and high tech companies around the world.

Cover subjects were as diverse as computer visionary Alan Kay, AI pioneer Marvin Minsky, Timothy Leary, and MIT Media Lab founder Nicholas Negroponte.

When Electric Word was terminated in 1990 due to Media Nederland's change of focus, Rossetto left with Jane Metcalfe to write the business plan for Wired.

Its often deliberately provocative editorial reflected Rossetto's beliefs in a far-reaching "digital revolution" based on global consciousness and networked markets.

[12][circular reference] In October 1994, Wired Ventures became an Internet pioneer when it launched the first Web site with original content and Fortune 500 advertising called HotWired.

But after failing to take the company public as scheduled during what turned out to be a severe stock market downturn that summer, Rossetto and Metcalfe were forced to accept Providence Equity as financial partners in early 1997.

TCHO was known for its award-winning, flavor-focused chocolate[15] and for pioneering TCHOSource program which transferred technology and expertise to partner growers in Peru, Ecuador, and Ghana.

[16] In 2013, Rossetto and Metcalfe were honored by the Reason Foundation, a libertarian think tank, with the Lanny Friedlander Prize for having "created a publication, medium, or distribution platform that vastly expands human freedom by increasing our ability to express ourselves, engage in debate, and generate new ways of understanding.

"[19] In 2017, Rossetto published Change is Good, an original novel about "the creation myth of the Digital Generation — a week in the lives of five Gen Xers and one millennial at ground zero of the Internet Revolution in South of Market, San Francisco, as it mutates into the dotcom bubble."